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Your selections:
Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J.
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
- Cheung, Man Lai
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- O'Cass, Aron, Carlson, Jamie
The role of product involvement in e-service evaluations
- Wang, Paul, Gudergan, Siegfried, Lings, Ian
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